Volkswagen x Outreach
👋🏻 It is a 2021 Volkswagen ICC Design Sponsorship Project at Volkswagen of America, Inc.
🙌🏻 We are team “Outreach” which contains six members are two UX/UI designers (including myself), two Architectural Designers, and two Industrial Designers. We created separate projects based on the core UX research I conducted. I was responsible for leading the team in a user-centered direction.
🤞🏻 I was selected by the Web Design Department to represent my school (Academy of Art University) to work with Volkswagen to design future car UI. I designed a concept hologram and mobile app that allows for seamless long-distance travel.
My Role
User Research, System Design, UX/UI Design, Interactive Design, User Testing, Motion Graphic, Video Editing, and Visual Design.
Tools
Figma, Adobe After Effects, Illustrator & Photoshops, Google Forms
Objective
A collaborative project tasked with the challenge of designing an immersive and seamless mobility experience for long-distance travel in 10-15 years.
Duration
February 2021 - May 2021
(4-month)
Outcome
Background
Problems and Solutions
For our project, we created adaptable nomadic mobility, lodges for extended stays, and smart and seamless interfaces.
Explore Nomadic Lifestyle
Overall
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Nomadic Mobility
IND Designers
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Outreach Bungalow
IAD Designers
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Universal Hologram and Application
UI/UX Designers
Design Process
Research
Screener Surveys
Allow me to get the characteristics of a certain population relatively quickly.
(60 Respondents)
Interviews
Dive deep into user problems based on survey findings.
(4 Interviewees)
Screener Surveys
We sent out a survey to 60 participants. The primary goal of this survey is to understand:
How many people did you usually travel to together?
85% of participants usually travel in a small group.
What do you like about a road trip?
People like to go on road trips because of their freedom and flexibility.
More than half of the participants faced difficulties to choose nice hotels and time-consuming planning trips.
What makes it harder?
People worried about car conditions and annoyed with lacking facilities and boredom during travels.
The range of electric vehicles is also an issue. Only 23.3% of participants like the electric car most.
Interviews
I talked with four electric car owners and learn about how they feel about the road trip with their car.
Key Findings
Persona
Ideation
We created a collaborative online whiteboard for designers from different disciplines in the team to brainstorm potential ideas before finally narrowing them down to a final solution.
We posted our sketches, storyboard, style guide, and any random inspiring materials on this board.
Team Outreach Conceptboard
Outreach Group Meeting
Car Clay Model in Process_IND Designers
Buttons_UI/UX Designers
Color Palette_UI/UX Designers
Typography_UI/UX Designers
Tracy, our AI, is here to help.
It gives the users total freedom, but it can also recommend possibilities, like activities, entertainment, and pod recommendations based on the user’s needs and goals.
Universal Hologram and Application
Ready for a trip, click here to the prototype.
Change the chassis with the battery and pod at Volkswagen Layover Point in under 2 mins.
Aaron arrived at the Volkswagen Layover Point and changed pod and chassis. He leaves with a 100% battery and SPA pod, then continues heading to his destination.
