Stellantis x GAIA
👋🏻 It is a 2020 Future Mobility Sponsored Project at Stellantis N.V.
🙌🏻 We are team “GAIA” which contains four members are one UX/UI designer (myself), one Architectural Designers, and two Industrial Designers. I was responsible for leading the team in a user-centered direction.
🤞🏻 As a student of the Academy of Art University, I and my team were requested to redefine a new stellantis brand that promoting it as a steward of global social and economic sustainability.
My Role
User Research, Car UI Design, User Testing, Motion Graphic, Video Editing, and Visual Design.
Tools
Figma, Adobe After Effects, Illustrator & Photoshops, Google Forms
Duration
September 2020 - December 2020
(4-month)
Outcome
Our concept is: Reuniting Humanity with Nature.
Background
2020 defines a period in time like no other. Events and pandemics that have transpired have pushed us, our cultures, our governments, and companies into uncomfortable and essential dialogues. FCA recognizes that maintaining some aspects of our current business strategy is not stainable.
Problem
Air Pollution
Cars are a major contributor to air pollution and the health consequences it causes worldwide. Every time you go for a drive, pollution is emitted directly into the air which causes significant risks for your health.
—— HowStuffWorks, July 7, 2021
Unhealthy Lifestyle
The world around us influences our ability to maintain a healthy weight. For example: Not having area parks, sidewalks, and affordable gyms makes it hard for people to be physically active. Oversized food portions increase Americans’ calorie intake, making even more physical activity necessary to maintain a healthy weight.
—— NIH.gov, 2021
Solution
Electric and Human-Powered Vehicle
Electric vehicle can entirely remove tailpipe emissions, and human-powered vehicles are even better. I designed and prototyped a new windshield-displayed hologram UI for a next-generation concept car powered by human power and electricity.
Redeemable Green Points System
In order to create a sustainable futuristic conceptual community, I pitched a “Green Point” concept in which points can be earned when the car was driven by a hybrid of electric and human power and can be spent on booking new rides or paying for other necessities.
